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2021 was the Year of SumitoMedia – and just 12 months after we first talked to Sumit, his meme-culture YouTube channel popped from averaging about 50,000 views a month to nearly 600,000. What’s the one constant? Misato from Evangelion, who’s something of a mommy figure.

Mem culture touches on everything, but Kevin notices a difference between people who stream and watch movies vs. people who actually watch TV. What does it even mean to watch TV at this point? Sumit doesn’t have time for TV, since he’s busy platinum’ing every video game. But why?

Chinese social credit as a meme got better and better through 2021, and it wouldn’t be a surprise to see it continue for another year… or more. Sumit explains the social credit system and why it’s so bizarre. And the CDC says he needs to ponder more orbs.

Kevin’s frustrated that some people don’t get jokes – at al – and so is Sumit. Matt goes back to Sumit’s 5th tweet ever to find the origins of the ThiccBit, which gets its very first like after more than 3 years.

Sumit really doesn’t like Seth Rogen.

At this point we’ve talked to a whole lot of creators, from YouTube to streaming to music and comedy writing. A lot of people succeed, but not many do it right and do it sustainably. Sumit does, so pay attention to that as we churn through a year that needs memes very, very badly.

Thanks to everyone who showed up for our first live show of 2022, and a special thanks to the Patrons who make this show happen each and every week. We’ve got some good stuff on the way for you, so stick around. Oh, and if you like Smiling Friends, you’ll get a fair bit of content in the next month or two.

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CREDITS: 

Hosts: Kevin Lieber and Matt Tabor 

Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU 

"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  

Theme by Mega Drive → http://megadrivemusic.com  

Opening Animation: Kidmograph 

City Animation: Eric Langlay 

"The Create Unknown" is produced by Unknown Media. 

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