
The Create Unknown
The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys.For advertising opportunities please email PodcastPartnerships@Studio71us.com We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20Policy
Latest episodes

Jun 27, 2025 • 1h 37min
The Collapse of Thinking
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
This week, we dig into the viral controversy around a UCLA graduate who proudly used ChatGPT for all his final projects, and made sure the whole stadium on graduation day knew it. Is this just a funny moment, or a sign of something much bigger?
We break down new research showing that AI might be helping people finish tasks faster… but at the cost of actually thinking. What happens when students stop engaging with their own ideas entirely?
That leads us to an even bigger question: where’s the line between using tools and outsourcing your brain? Is using AI any different than having a research assistant, or are we skipping the most important part of the process?
From there, we zoom out to take a broader look at life at large. Are we losing basic skills across the board? From reading clocks to making change at the cash register, the erosion of foundational knowledge might be further along than we think.
We wrap by exploring why memorization still matters, how quirks define real people, and why the value of human experience might skyrocket in a world “run by machines.”
Thanks for listening (and thinking), and big shoutout to all of our patrons, we’ll be back next week!
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com
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Jun 13, 2025 • 1h 9min
Should Artists Get Paid?
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
Today we retroactively celebrate the 250th episode of the Create Unknown…better late than never. Then we drive right into something even more exciting: the latest drama surrounding a friend of the podcast, Dean Lamb. Why are he and his band Archspire going independent? More importantly… why are fans mad?
Then we take a closer look at how artists make money—or don’t. We look at Archspire’s kickstarter and see why people are so upset by how the money is being spent. What seems like a huge number at first glance ends up making a lot more sense when you take the time to factor in what’s actually involved to make anything creative.
It makes us wonder, do people just talk out of both sides of their mouth when it comes to supporting artists? Even those who bash AI and champion “real art,” often don’t want to fund it. To round things out, we break down how Karl Marx’s work may have been one of the very first Kickstarters to ever exist.
Thanks for listening, and shoutout to everyone who continues to support us and the creators they love. We’ll see you next week!
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jun 6, 2025 • 1h 52min
Are We Going Backwards?
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
We kick today’s episode off with a fun thought experiment: what would Kevin do if money weren’t a limiting factor? Spoiler: It’s not a life supply of hotdogs.
That takes us into a discussion about one of the most overlooked media shifts. Why do older books, shows, and games seem… different? We reflect on what’s missing from today’s content, and why watching Columbo captures a kind of magic that most modern sci-fi just… doesn’t.
Next we dive into what is perhaps the most prolific and worn out trend in modern storytelling: the remake. Why are writers trying to repackage old stories? And why are they just… worse? Turns out, it’s the same reason YOU don’t talk to old people.
Thanks for hanging out with us — and as always, thank you to our amazing patrons.
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jun 4, 2025 • 1h 25min
You’re On Your Own
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
We kick things off this week with…a bag of dog poop. No, really. Matt shares his bizarre sidewalk encounter that leads to a surprisingly deep conversation about responsibility, both social and personal.
Kevin brings his own awkward pet-related tale to the table, and suddenly we’re talking about dopamine, TikTok, and the death of the traditional life path.
Next, we trace the shift in nearly everything from sports to spirituality, and why it’s totally normal all of a sudden to feel lost without the maps people used to rely on— things like religion, family, or even your hometown that used to play such a big role have shifted dramatically.
The big theme? You’re on your own. But we have to wonder… is that necessarily a bad thing?
We also unpack why constraints might actually be the secret weapon of creativity, how Kevin almost got an internship at Adult Swim, and how working at a restaurant might be the best training ground for becoming a YouTuber.
Big thanks to all our Patrons! We’ll be back soon!
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

May 23, 2025 • 1h 16min
Is Your Phone More Interesting Than You?
The hosts dive into the allure of smartphones and their impact on human connections. They reflect on their fun experience at TaborCon, filled with karaoke and camaraderie. The conversation shifts to dating dynamics in a digital age, exploring the challenges individuals face when competing for attention. They humorously examine the role of algorithms in curating content, nostalgia around collectibles, and the decline of meaningful interactions. The talk blends insights on social anxiety, courtship in 'dopamine culture,' and the need for genuine connections in a tech-driven world.

May 16, 2025 • 51min
I Turned Down Creator Clash
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
Something’s shifting in the world of YouTuber live events. Kevin starts to unravel all the controversy surrounding iDubbbz’ previously acclaimed “Creator Clash” and asks a very important question: Was boxing ever the right fit to begin with?
After that, we dive into a larger discussion on ins and outs of the boxing industry as a whole, which leads us to an even bigger question – what actually makes an event unforgettable? Why do some attempts to bring creators together feel hollow, while others become cultural landmarks?
From there, we start spitballing. What could a creator event look like if it wasn’t all blood and bruises? Kevin floats some wild (but somehow obvious) ideas for what might actually bring the community together again… maybe even with a few less broken noses.
Big thanks to our Patrons for all the support, we’ll see you again next week!
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

May 9, 2025 • 1h 25min
The Easiest Way To Make $2.4 Million
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
We kick off this week’s episode with a passing joke about financing your food which naturally turns into a FULL-ON SPIRAL about spending, savings, and the absolutely insane cost of convenience. Strap in folks, this episode’s a big one.
Kevin opens up about how his relationship with food has changed—he compares his old diet to what he eats now, and we hone in on how much of your diet is actually about who you’re eating with. Meanwhile, Matt pulls out the calculator and starts crunching numbers that will make you never look at your lunch receipt the same way again.
From there, we get granular about how food has shifted from something purely functional to a massive part of culture and personal identity. We touch on how platforms like YouTube have made cooking more accessible, and how what we choose to eat can reflect a lot more than just taste.
Let’s just say: by the end of this one, you might be inspired to make dinner at home.
Thanks for tuning in, and a special thanks to all our Patrons. We’ll see you next week!
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

May 2, 2025 • 1h 34min
Are Modern Stories Trash?
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
Kevin opens this week’s episode with a challenge – one that came straight from a listener. Stephen, the author of a manga called Handyman Quincy, sent a fantastic TWO PAGE EMAIL our way about Kevin’s perspective on storytelling. Thanks for the email Stephen, we love the input.
Do yourself a favor and grab a copy of Handyman Quincy here: https://starfruitbooks.com/products/handyman-quincy
In that email, Stephen also provided some pointed feedback that pushes Kevin to rethink how he talks about certain stories. Is Kevin missing the point, or is there something deeper at play here?
After that, we open up a broader conversation about the value of bold, sweeping statements, and the surprising pitfalls that hyper-specificity can sometimes provide. How do we wrestle with the tension between saying something provocative and acknowledging the messy, complicated exceptions? Along the way, we dig into a rule of thumb that might explain why so much creative work just doesn’t land… and why that might actually be okay.
From there, Kevin unpacks what makes certain shows stick in your brain long after the credits roll. Through examples you might not expect, he explores how great storytelling can work on multiple levels at once, while lesser stories just skate by on surface thrills.
To wrap it up, things take a turn toward the delightfully strange as we share our fascination with oddly specific passions. From vintage milk bottles to…hot dog rollers. We also talk about how “boner pills” can teach us about being curious in a distracted world.
Thanks for tuning in, see you next week!
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Apr 25, 2025 • 1h 17min
Our Best Advice is the Dumbest
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownMatt is finally BACK, and he’s here to explain his long podcasting absence. He tells us about all the life detours that kept him away from the mic – from unexpected responsibilities to the emotional weight of figuring out one of life’s hardest challenges on the fly, things have been WILD.Kevin also reflects on his somewhat short-lived journey as a solo podcaster, cluing us in to what he learned without having his usual partner-in-crime “with him as always.”After that, we dive right into the key to EVERYTHING, and it is astonishingly simple: you just have to SHOW UP. We talk extensively about how doing something as simple as just consistently being present, even when it’s hard, can open doors in the most unexpected ways.We wrap with a dive into the world of auctions, exploring the strange psychology of bidding, the weird value we assign to things, and what it all says about human nature.Thanks for sticking with us—we’re back, baby.You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben WebsterEditor: Spencer Vann"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Apr 18, 2025 • 55min
What is Kevin DOING?
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/Join Our Patreon: https://www.patreon.com/thecreateunknownKevin kicks things off by opening up about his recent absence from Vsauce2. What started in December as a break from YouTube turned into something much bigger: a full-fledged writing project that has pushed him into new creative territory.He walks us through the highs and lows of crafting a book from scratch, and the weird balance between structured outlining and letting ideas unfold on their own. Kevin dives into discovering his own writing process and what he believes actually makes a story work.Reflecting leads Kevin into a passionate takedown of some of today’s most overused narrative tropes, especially in superhero movies and serialized television. What makes these stories fall flat? And why does it seem like audiences are settling for less?From there we dig into character, exploring what makes a person feel real on the page, and how quirks, contradictions, and specificity breathe life into fiction. Kevin points to the masters of this art and explores how he's trying to capture a similar authenticity in his own work.Finally, Kevin teases a few details about Sleep Warrior, a project that blends the worlds of reality and dreams, and how it’s unlike anything he’s tackled before. But what it actually is… well, that’s something you’ll have to discover over time.Thanks for tuning in, we’ll be back next week!You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/Buy our T-shirts: https://www.thecreateunknown.com/store/Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcuApple: http://bit.ly/TheCreateUnknownAppleSpotify: http://bit.ly/TheCreateUnknownSpotifyGoogle Podcasts: http://bit.ly/TheCreateUnknownGooglePodcastsCREDITS: Hosts: Kevin Lieber and Matt Tabor Executive Producer: Ben WebsterEditor: Spencer Vann"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite Theme by Mega Drive → http://megadrivemusic.com Opening Animation: Kidmograph City Animation: Eric Langlay "The Create Unknown" is produced by Unknown Media. CONNECT WITH US: » Chat with us on DISCORD: https://discord.gg/qAQV3Jw » Follow us on TWITTER: http://twitter.com/createunknown » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown » Follow us on FACEBOOK: http://facebook.com/thecreateunknown » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices