

The Create Unknown
Unknown Media & Studio71
The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys.For advertising opportunities please email PodcastPartnerships@Studio71us.com We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20Policy
Episodes
Mentioned books

Aug 8, 2025 • 49min
Is Art Really a Job?
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
This week Kevin is flying solo to unpack the big question many creatives wrestle with: what happens when your passion becomes your job?
We kick off the episode by talking about the video that stopped Kevin in his tracks: “I tried to follow my passion for art, but now I'm 32 and unemployed” by Kamikaze Shortbus. That makes us wonder – what does it really mean to be an “artist,” and why does that label often feel so…uninspired?
Next we explore the tension between being a “true” creative and working for someone else, and how Pierre Bernard from Conan O'Brien’s team walked that tightrope so seamlessly. Is it still your art if you're just executing someone else's vision? Or is it something else entirely?
We also break down why creative skills are often undervalued, why some of the most artistically gifted people perform terribly in school, and why it’s so difficult to measure creativity compared to more quantitative talents.
To round things out, Kevin shares his own experience with curbing his own passions, his paradoxical revolution against the corporate cubicle, and how he balances those two sides of his brain out to make something and MEAN something.
If you're an artist, creative, or anyone who's felt conflicted about turning what you love into what you do, this one's for you.
Big thanks to our listeners and patrons, Matt will be back soon!
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jul 25, 2025 • 1h 20min
Is Success Even Worth It?
Dive into the uneasy costs of success and the isolating nature of fame. Learn about Paul Reubens' choice to disappear into his character and the emotional toll on his identity. Discover the curious rise of 'Dilbert' and how success can often come down to luck. Reflect on the sacrifices artists like Michael Jackson made for public adoration. Finally, explore the tension between creating and consuming art, and whether true enjoyment can exist for creators amidst their competitive journeys.

Jul 18, 2025 • 1h 4min
Everything’s Garbage
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
Today’s episode kicks off with a huge shoutout to former guest Quackity, whose new app DABABEL takes voice translation to heights never seen before, rivaling the likes of the tech giants of Silicon Valley.
The core of today’s discussion, however, is about something far less futuristic: why is everything we buy seemingly getting worse? Kevin regales us with some first hand knowledge that illustrates how something as small as a manufacturing error can result in big, big consequences.
Matt brings in some much needed global perspective to explain why quality seems to be taking a nosedive across the board. Is it cultural differences? Economics? Or is plain laziness to blame?
This leads us to a pretty crucial question: does perfectionism matter? Why do consumers have to be experts all of a sudden just to shop for things as simple as a wrench or window? Have reliable brands gone the way of the dodo? Let’s find out.
Thanks to our patrons, old and new, for making these episodes possible—we’ll see you next week!
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jul 4, 2025 • 1h 44min
Does Reading Matter?
A disinterest in reading can be transformed with the right approach, as the hosts discuss how diving into fiction reshapes writing and creativity. They explore the differences between books and films, the declining male readership, and the striking journey from disinterest to admiration for literature. Essential book recommendations highlight diverse narratives that enrich storytelling, while reflections on the complexities of character development foster personal growth. Intriguing discussions about reading culture and literary insights keep the conversation lively and engaging.

Jun 27, 2025 • 1h 35min
The Collapse of Thinking
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
This week, we dig into the viral controversy around a UCLA graduate who proudly used ChatGPT for all his final projects, and made sure the whole stadium on graduation day knew it. Is this just a funny moment, or a sign of something much bigger?
We break down new research showing that AI might be helping people finish tasks faster… but at the cost of actually thinking. What happens when students stop engaging with their own ideas entirely?
That leads us to an even bigger question: where’s the line between using tools and outsourcing your brain? Is using AI any different than having a research assistant, or are we skipping the most important part of the process?
From there, we zoom out to take a broader look at life at large. Are we losing basic skills across the board? From reading clocks to making change at the cash register, the erosion of foundational knowledge might be further along than we think.
We wrap by exploring why memorization still matters, how quirks define real people, and why the value of human experience might skyrocket in a world “run by machines.”
Thanks for listening (and thinking), and big shoutout to all of our patrons, we’ll be back next week!
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jun 13, 2025 • 1h 12min
Should Artists Get Paid?
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
Today we retroactively celebrate the 250th episode of the Create Unknown…better late than never. Then we drive right into something even more exciting: the latest drama surrounding a friend of the podcast, Dean Lamb. Why are he and his band Archspire going independent? More importantly… why are fans mad?
Then we take a closer look at how artists make money—or don’t. We look at Archspire’s kickstarter and see why people are so upset by how the money is being spent. What seems like a huge number at first glance ends up making a lot more sense when you take the time to factor in what’s actually involved to make anything creative.
It makes us wonder, do people just talk out of both sides of their mouth when it comes to supporting artists? Even those who bash AI and champion “real art,” often don’t want to fund it. To round things out, we break down how Karl Marx’s work may have been one of the very first Kickstarters to ever exist.
Thanks for listening, and shoutout to everyone who continues to support us and the creators they love. We’ll see you next week!
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jun 6, 2025 • 1h 50min
Are We Going Backwards?
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
We kick today’s episode off with a fun thought experiment: what would Kevin do if money weren’t a limiting factor? Spoiler: It’s not a life supply of hotdogs.
That takes us into a discussion about one of the most overlooked media shifts. Why do older books, shows, and games seem… different? We reflect on what’s missing from today’s content, and why watching Columbo captures a kind of magic that most modern sci-fi just… doesn’t.
Next we dive into what is perhaps the most prolific and worn out trend in modern storytelling: the remake. Why are writers trying to repackage old stories? And why are they just… worse? Turns out, it’s the same reason YOU don’t talk to old people.
Thanks for hanging out with us — and as always, thank you to our amazing patrons.
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jun 4, 2025 • 1h 24min
You’re On Your Own
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
We kick things off this week with…a bag of dog poop. No, really. Matt shares his bizarre sidewalk encounter that leads to a surprisingly deep conversation about responsibility, both social and personal.
Kevin brings his own awkward pet-related tale to the table, and suddenly we’re talking about dopamine, TikTok, and the death of the traditional life path.
Next, we trace the shift in nearly everything from sports to spirituality, and why it’s totally normal all of a sudden to feel lost without the maps people used to rely on— things like religion, family, or even your hometown that used to play such a big role have shifted dramatically.
The big theme? You’re on your own. But we have to wonder… is that necessarily a bad thing?
We also unpack why constraints might actually be the secret weapon of creativity, how Kevin almost got an internship at Adult Swim, and how working at a restaurant might be the best training ground for becoming a YouTuber.
Big thanks to all our Patrons! We’ll be back soon!
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices

May 23, 2025 • 1h 15min
Is Your Phone More Interesting Than You?
The hosts dive into the allure of smartphones and their impact on human connections. They reflect on their fun experience at TaborCon, filled with karaoke and camaraderie. The conversation shifts to dating dynamics in a digital age, exploring the challenges individuals face when competing for attention. They humorously examine the role of algorithms in curating content, nostalgia around collectibles, and the decline of meaningful interactions. The talk blends insights on social anxiety, courtship in 'dopamine culture,' and the need for genuine connections in a tech-driven world.

May 16, 2025 • 49min
I Turned Down Creator Clash
Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/
Join Our Patreon: https://www.patreon.com/thecreateunknown
Something’s shifting in the world of YouTuber live events. Kevin starts to unravel all the controversy surrounding iDubbbz’ previously acclaimed “Creator Clash” and asks a very important question: Was boxing ever the right fit to begin with?
After that, we dive into a larger discussion on ins and outs of the boxing industry as a whole, which leads us to an even bigger question – what actually makes an event unforgettable? Why do some attempts to bring creators together feel hollow, while others become cultural landmarks?
From there, we start spitballing. What could a creator event look like if it wasn’t all blood and bruises? Kevin floats some wild (but somehow obvious) ideas for what might actually bring the community together again… maybe even with a few less broken noses.
Big thanks to our Patrons for all the support, we’ll see you again next week!
You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/
Buy our T-shirts: https://www.thecreateunknown.com/store/
Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu
Apple: http://bit.ly/TheCreateUnknownApple
Spotify: http://bit.ly/TheCreateUnknownSpotify
Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts
CREDITS:
Hosts: Kevin Lieber and Matt Tabor
Executive Producer: Ben Webster
Editor: Spencer Vann
"Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite
Theme by Mega Drive → http://megadrivemusic.com
Opening Animation: Kidmograph
City Animation: Eric Langlay
"The Create Unknown" is produced by Unknown Media.
CONNECT WITH US:
» Chat with us on DISCORD: https://discord.gg/qAQV3Jw
» Follow us on TWITTER: http://twitter.com/createunknown
» Follow us on INSTAGRAM: http://instagram.com/thecreateunknown
» Follow us on FACEBOOK: http://facebook.com/thecreateunknown
» View our website: https://thecreateunknown.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices