Outside/In cover image

Outside/In

The fifth sense

Aug 8, 2024
Dive into the fascinating world of smell, exploring how the nose processes scents and how they connect to powerful memories. Discover the intriguing role of pheromones in human attraction and the surprising ways smell can influence our emotions. Learn about anosmia and how the loss of scent affects mental health, along with personal stories that illustrate the healing power of food and memory. The interplay between memory and olfactory stimuli reveals deep insights into our emotional landscape.
30:33

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Quick takeaways

  • The experiment highlighted how our perception of smells is influenced by context and labels, showcasing the psychological aspects of olfaction.
  • Olfactory signals have a unique pathway to memory centers in the brain, explaining their potent connections to emotional experiences.

Deep dives

The Experiment on Smell and Perception

An experiment by neuroscientist Rachel Herz demonstrated the suggestibility of our sense of smell. Participants were presented with various scents labeled as different substances; for instance, Parmesan cheese was later identified by the same group as vomit, despite being the same smell. This highlights how our perceptions of scents can be heavily influenced by the context and labels we attach to them. The study indicates that our sense of smell is not just a biological response but is intertwined with personal experiences and psychological expectations.

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