8min chapter

Outside/In cover image

The fifth sense

Outside/In

CHAPTER

The Science of Smell: Perception and Suggestibility

This chapter examines a unique experiment revealing how human perception of scents can be altered by contextual labeling. It discusses the complex interplay between language and sensory experience, emphasizing the often-overlooked significance of the olfactory system in shaping emotions and memories. Additionally, the chapter highlights the mechanics behind smell, comparing human olfactory abilities to those of other mammals while exploring the biological processes involved in scent perception.

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