34: Going viral on LinkedIn (with Liam Bartholomew, Global Head of Demand Generation at Cognism and Sean Ball, Founder at Generation Demand)

Sean Ball, Founder @Generation Demand and Liam Bartholomew, Global Head of Demand Generation @Cognism discuss going viral on LinkedIn after Sean posted Liam’s “break up” email. Sean and Liam discuss adding humour and standing out in B2B, the copywriting process, moving from lead generation to demand generation and more.