Marketing School - Digital Marketing and Online Marketing Tips

#1: Where to Learn Marketing

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Jul 21, 2016

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ADVICE

Learn by Doing

Don't go to college to learn online marketing; textbooks are outdated, and professors lack practical experience.
Learn by reading blogs like Backlinko, Moz, Single Grain, and Quick Sprout, then apply what you learn to your own website.

ADVICE

Persistence and Focus

Learn before you earn, especially in online marketing.
Be persistent in your learning and focus on acquiring knowledge before seeking monetary gains.

ANECDOTE

Mentorship through Persistence

Eric Siu learned about link building from Neil Patel's blog, leading him to email Neil and eventually learn from him.
Neil Patel similarly got his start by constantly emailing and learning from entrepreneur Patrick Gavin.

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In Episode #1 Eric and Neil introduce the world to The Marketing School—a daily podcast built to share marketing insights with the world. Today’s main topic: where you can go to learn marketing.

Show Notes:

01:36 – Do you want learn about online marketing?—Don’t go to college!
- 02:22 – College professors don’t have practical, up-to-date, field experience
02:31 – Go to blogs like www.moz.com, www.backlinko.com, www.singlegrain.com
- 02:45 – Read some articles, take what you learn, and apply it to your website
03:19 – Every single online marketer that’s good got started on their own website
03:27 – Learn before you earn
04:01 – Learn to be persistent
04:35 – Small wins add up over time
04:45 – How Neil become Eric’s mentor
05:29 – Keep your foot on the peddle and you’ll start to pass everyone around you
06:00 – Like Eric, Neil got his start by emailing a random entrepreneur he looked up to
07:29 – Be willing to trade knowledge all the time
08:03 – How Eric learns marketing now?—Nuzzel
08:35 – www.Kissmetrics.com
08:55 – Feed.ly and www.jonloomer.com
09:19 – Neil just learns by CRUSHING blogs and articles—he picks the ones with the most social shares
10:32 – Education is about actionable material
11:15 – Subscribe to this podcast on iTunes!

3 Key Points:

Only read detailed articles or guides—skip the generic overview stuff.
Understand that you have to learn before you earn, and then be persistent with your education.
If you want to get into marketing, start experimenting on your own website.

Resources Mentioned:

www.moz.com – Blog recommended by Neil
www.backlinko.com – Blog recommended by Neil
www.singlegrain.com – Blog recommended by Neil
www.kissmetrics.com – Resource Eric relies on to improve his marketing knowledge
Nuzzel – Tool Eric uses to organize and catalog his Twitter feeds