
 The GaryVee Audio Experience
 The GaryVee Audio Experience How to Grow Despite Facing Uncertainty w/ Jason Feifer
 Sep 26, 2022 
 In this engaging discussion, Jason Feifer, Editor in Chief of Entrepreneur Magazine and author of “Build for Tomorrow,” shares insights on embracing uncertainty. He emphasizes the power of adaptability and resilience in entrepreneurship, illustrating how one can redefine their identity beyond job titles. The conversation touches on the entrepreneurial mindset and the historical resistance to innovation, drawing parallels to today’s shifts. Feifer highlights the importance of seeing change as an opportunity, preparing for a future shaped by digital transformation. 
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Newspaper Reporter Identity
- Jason Feifer initially clung to the identity of "newspaper reporter," hindering his career growth.
- He later realized that defining oneself by job title can be limiting during change.
Define Yourself by Mission
- Define yourself by your mission, not just your output. This allows for adaptability and growth during change.
Vertical vs. Horizontal Thinking
- Entrepreneurs think vertically, building upon each endeavor, while others think horizontally, moving from one to the next.
- Adopt vertical thinking to maximize growth potential.



