#19 Nic Blair - The telemedicine "revolution" in healthcare with Midnight Health
Sep 29, 2022
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In this episode, Telemedicine expert Nic Blair discusses revolutionizing the digital healthcare space, the future of telemedicine, and Midnight Health's mission to enhance patient outcomes through technology by consolidating the fragmented health industry and improving accessibility.
Midnight Health aims to enhance patient outcomes by consolidating the fragmented health industry, simplifying experiences, and improving accessibility through their digital healthcare platform.
Midnight Health has successfully reached over 30,000 users and a valuation of $48 million since its launch in early 2021, indicating the growing acceptance and adoption of digital healthcare platforms in Australia.
Deep dives
Midnight Health's Mission and Growth
Midnight Health, a digital healthcare platform based in Australia, aims to enhance patient outcomes by consolidating the fragmented health industry, simplifying experiences, and improving accessibility. They offer services like video consultations and home delivery of prescription medicines. Since its launch in early 2021, Midnight Health has gained over 30,000 users and reached a valuation of $48 million. The CEO, Nick Blair, emphasizes the importance of revolutionizing the digital healthcare space and leveraging past business-building experiences. The future of Midnight Health involves integrating more solutions like pathology and radiology referrals, health management programs, and video telehealth capabilities.
Reaching Half of All Australian Postcodes
Midnight Health has provided services to over half of all Australian postcodes, including remote and regional areas. While this achievement was unexpected, it aligns with their mission of improving accessibility to care in hard-to-reach locations. The company's brands, U-Le for women's healthcare and Stagger for men's healthcare, have seen greater uptake from female audiences, indicating a willingness to adopt digital healthcare platforms. Midnight Health's goal is to democratize healthcare access for all genders and age groups, providing seamless digital experiences and addressing the traditional hesitations in seeking medical care.
Challenges and Future Plans for Midnight Health
Building a digital healthcare business in Australia comes with challenges, including navigating healthcare funding models and regulations. Despite these hurdles, Midnight Health remains optimistic about their potential impact. The company aims to create a complete healthcare ecosystem, integrating various products and services into a single platform. They plan to expand their offerings to include wellness and health management programs for chronic conditions. With a strong focus on strategic partnerships and hiring top talent, Midnight Health aims to achieve its ambitious roadmap, delivering on its vision and making a significant mark in the digital healthcare industry.
Midnight Health is a digital healthcare platform based in Australia that has built a customer base of more than 30,000 people since its launch in early 2021. Offering a range of healthcare services from video consultations to home delivery of prescription medicines, its mission is to enhance patient outcomes through technology by consolidating the fragmented health industry, simplifying experiences, and improving accessibility.
Midnight Health has a current valuation of AUS$48 million as of August 2022, having recently taken on a AUS$12 million Series A investment from health insurer, nib. Nic is a serial entrepreneur who has built and made several successful exits from a number of businesses outside of the healthcare space, and in 2019 won the Australian Young Entrepreneur Marketing Award.
In this episode, we talk about single-handedly trying to revolutionise the digital healthcare space, learning from past building experience, and the future of telemedicine.
You can find out more about Midnight Health in the following ways: