

Print Book Sales Rebound, Spotify Adds Author Tools, and Taylor Swift’s Self-Published Success: The Self-Publishing News Podcast with Dan Holloway
Jan 17, 2025
There's exciting news in print book sales, with adult fiction experiencing a resurgence while young adult fiction takes a hit. Spotify has introduced a Wrapped feature for authors, offering fresh insights into audiobook listener habits. In a remarkable display of self-publishing success, Taylor Swift's Eras Tour Book sold over 1.2 million copies, highlighting the potential of independent publishing. The discussion also touches on how audience demographics can shape marketing strategies for authors.
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Print Book Sales Rebound
- Print book sales saw a 1% growth in 2024, reversing a three-year decline.
- Adult fiction led the growth with a 4.8% rise, while young adult fiction sales declined.
Taylor Swift's Self-Publishing Success
- Taylor Swift's self-published "Eras Tour" book sold 1.2 million copies.
- This demonstrates the potential reach of self-publishing.
Spotify Wrapped for Authors
- Spotify introduced a "Wrapped" feature for authors, providing listener demographics and habits.
- This data helps authors understand their audience and tailor their marketing strategies.