Print Book Sales Rebound, Spotify Adds Author Tools, and Taylor Swift’s Self-Published Success: The Self-Publishing News Podcast with Dan Holloway
Jan 17, 2025
There's exciting news in print book sales, with adult fiction experiencing a resurgence while young adult fiction takes a hit. Spotify has introduced a Wrapped feature for authors, offering fresh insights into audiobook listener habits. In a remarkable display of self-publishing success, Taylor Swift's Eras Tour Book sold over 1.2 million copies, highlighting the potential of independent publishing. The discussion also touches on how audience demographics can shape marketing strategies for authors.
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insights INSIGHT
Print Book Sales Rebound
Print book sales saw a 1% growth in 2024, reversing a three-year decline.
Adult fiction led the growth with a 4.8% rise, while young adult fiction sales declined.
question_answer ANECDOTE
Taylor Swift's Self-Publishing Success
Taylor Swift's self-published "Eras Tour" book sold 1.2 million copies.
This demonstrates the potential reach of self-publishing.
insights INSIGHT
Spotify Wrapped for Authors
Spotify introduced a "Wrapped" feature for authors, providing listener demographics and habits.
This data helps authors understand their audience and tailor their marketing strategies.
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This book is a retrospective of Taylor Swift's record-setting Eras Tour, which began in March 2023. It includes over 500 images, such as never-before-seen performance photos from every era of her career, exclusive rehearsal photos, and behind-the-scenes images of instruments, costumes, set pieces, and designer sketches. The book is a hardcover edition with 256 pages and is written by Taylor Swift herself, capturing the magical memories and experiences of the tour.
On this episode of the Self-Publishing News Podcast, Dan Holloway explores new data showing a resurgence in print book sales, with adult fiction leading the growth and young adult fiction seeing a decline. He also highlights Spotify’s new Wrapped feature for authors, providing audiobook creators with detailed insights into their listeners’ habits. Plus, Dan reflects on the impact of Taylor Swift’s self-published Eras Tour Book, which sold over 1.2 million copies, showcasing the power of self-publishing on a massive scale.
Sponsors
Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote.
Self-Publishing News is also sponsored by book cover design company Miblart. They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool.
Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.
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About the Host
Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.
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