The Foundr Podcast with Nathan Chan 449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body
Jess Hatzis is the co-founder of frank body, the world's leading coffee-based skincare company, and ad agency Willow & Blake. In 10 years, Jess has built frank body from “that brand on Instagram” to a global beauty brand with over 6 million customers. Learn the origins of the #frankeffect brand voice, starting a business with friends, and shifting from ecommerce to retail.
Listen to Nathan and Jess discuss:
- Quitting her job and starting Willow & Blake with her best friend
- Starting frank body as a case study
- Creating the first-person #frankeffect brand voice
- Does influencer marketing still work?
- The challenge of adapting to TikTok
- Mixing business and friendships
- When Ariana Grande copied them
- Moving from the “Instagram brand” stereotype
- Advice for working founder moms
- Copywriting fundamentals
- And much more beauty business advice…
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