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Entrepreneurs on Fire
Hacking the Press Release with Mickie Kennedy: An EOFire Classic from 2021
May 3, 2024
32:05
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Mickie Kennedy, founder of eReleases, shares insights on press release strategies - focus on headline, writing, and strategy. Importance of measuring press release performance through sales. Using press releases to stand out and build credibility with the media.
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Quick takeaways
- The most critical part of a press release is its strategy, focusing on newsworthy angles.
- Measuring press release success is through sales performance and media coverage analysis.
Deep dives
Understanding the Purpose of Press Releases
Press releases serve as announcements to the media, presenting information objectively about a particular event, product, or service. They typically cover the who, what, when, where, how, and why of the announcement. The effectiveness of press releases lies not in the writing style, but in the strategic approach to the content. It is crucial to focus on newsworthy angles that journalists would find compelling to share with their audience.
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