Content, Briefly The Invisible Work of Content Marketing
Jan 27, 2026
A candid look at the unseen labor content teams absorb, from internal comms and copyediting to product messaging. Stories highlight how content fuels growth yet stays hard to attribute. Practical visibility tactics are shared, like using RACI, internal newsletters, and reporting with narrative and numbers. A pep talk on advocating for credit and pushing back to protect scope and priorities.
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Content Fuels Revenue But Lacks Clear Attribution
- Content often fuels revenue yet remains hard to attribute internally, creating visibility gaps for content teams.
- Chloe and Eric highlight the tension between measurable results and assumed long-term content value.
Sales Leader Suggested Commission For Content
- Eric recalls a senior sales leader suggesting commission for content because content supported deals.
- The idea revealed internal recognition gaps and launched conversations about company-wide appreciation.
Secure Leader-Led Recognition
- Push for top-down recognition from CMOs and leaders to spotlight content's role.
- Ask leaders to publicly credit content contributions during wins and town halls.