Masters of Scale Make it epic, w/will.i.am
Feb 21, 2023
will.i.am, a multi-platinum musician and the mastermind behind the Black Eyed Peas, shares his entrepreneurial journey from the music industry to tech. He discusses leveraging major events like the Super Bowl for brand success and strategic partnerships, emphasizing innovation and creativity. From the evolution of Beats to his tech venture i.am+, he reflects on how collaboration can lead to epic ideas. Additionally, will.i.am recounts his adventures with NASA, sending music to Mars, highlighting the fusion of art and technology.
AI Snips
Chapters
Transcript
Episode notes
Super Bowl Leverage
- will.i.am leveraged the Super Bowl halftime show to promote the Black Eyed Peas, Beats, and Salesforce.
- He secured new ad slots, incorporated logos on the field, and used the performance to boost multiple brands simultaneously.
Study Success
- Study those who have repeatedly achieved what you aim for.
- Analyze their methods, identify patterns and principles, and apply those to your own work.
Broad Appeal
- Creating broadly appealing work is more challenging than catering to a niche audience.
- Aiming for a wider appeal requires understanding diverse tastes and finding common ground.