035: Dr. Catriona Wallace – How To Go Where The Money Is…

This was a very interesting conversation with Dr. Catriona Wallace… Catriona has an extremely interesting story to tell about the multiple businesses she runs and how she does it. She is based out of Australia but also spends a great amount of time in The United States to grow her businesses on a global scale.

Catriona is the CEO of three Sydney-based companies, Fifth Quadrant, a Customer Experience Strategy, Design, Research & Analyst firm; Flamingo, a Customer Engagement & Analytics platform software company (www.flamingo.io) and ACA Research, a full service market research firm.

In 2014 Catriona was inducted into the Australian Business Women's Hall of Fame, was selected as one of the top Australian female entrepreneurs by Springboard Enterprises and was a Finalist in the Ernst & Young Entrepreneur of the Year and Telstra Business Women's Awards.

Catriona has a Phd in Organisational Behaviour: Leadership. She is a well published author and international public speaker on the topics of the Future of Customer Experience, Co-creation, Entrepreneurism and Innovation, Data Analytics, new models of Leadership and new models of Philanthropy.

Catriona is also the mother of 5 kids.

Episode 035: Dr. Catriona Wallace – How To Go Where The Money Is…

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The Learning Leader Show

“Don’t ask yourself what the world needs; ask yourself what brings you alive.”

Some Questions I Ask:

What are common characteristics of people who have achieved success?
What do you feel obligated to?
How do you ensure to always go where the money is?
What is the importance of having the end game in mind?
How do you manage to run 4 businesses at once? And be a single mother to 5 kids?
Which individual leader has had the most influence on you?

“Your business needs three things: Money, Sales, and Vision.”

In This Episode, You Will Learn:

The importance of having a strong purpose
That Catriona once worked with the police force (but that it was corrupt)
The importance of focusing on the user experience (Facebook, Instagram)
The 3 most important aspects of running a business (Money, Sales, Vision)
Why we must be uncomfortable at all times to grow
The need to take risks
A learning leader is always listening to the market and finding the gap

Continue Learning

Read this LifeHacker article on Catriona: I'm Dr Catriona Wallace And This Is How I Work
Read About Catriona being inducted in the Australian BusinessWomen’s Hall of Fame: Catriona Wallace - Hall Of Fame
Follow Catriona on Twitter: @catrionawallace