This week's pod is a double-header.

We dive into the Starbucks x AG-1 collab. Who’s the biggest winner? And what both brands need to consider.

We also couldn’t help but touch on the re-rise of specialty retail. Why is it making a comeback and where is it going?

As always, this pod is casual. A chat between friends. Fun listening. Diving into the biggest trends, shifts, and brands of today.

Still under 20mins.

Links:

“STARBUCKS IS OPTIMIZING -> Snaxshot // Starbucks has partnered with AG-1. You can now add a scoop of greens to a refresher or just get a shot in a glass of ice water. The latter is shocking. The last time Starbucks partnered so heavily with a brand may have been their ill-fated pastry partnership with La Boulange. While I think the ‘healthification’ of everything is losing steam, this is a big general audience AG-1 to gain.“

“THE RETURN OF SPECIALITY RETAIL -> Retail Diary // Steven Alan has returned to retail. Since closing his boutiques, Alan has been busy helping other brands, like Clare V grow, but now he’s back. Alan is an outstanding curator. A curated lens is very much back. Taylor Lorenz as one example. ShopRat another. Big Night—the list goes on. Steven couldn’t be better for this moment. Having taste is the future.”

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com

Ep 713 | Jase’s Run-in with a Toxic Tree While Froggin’ & His First Time Eating a Swamp Delicacy