Endless Customers Facing Growth Challenges? Here's The First Step You're Missing
Sep 11, 2024
Chris Duprey, a Principal Coach at Impact, shares his expertise in aligning teams for effective business growth. He discusses the transformative power of alignment days to enhance efficiency and buy-in from all members. The conversation delves into fostering a customer-centric culture from day one, crafting a strategic vision, and utilizing scorecards for performance evaluation. Chris emphasizes the importance of collaboration and accountability, showcasing how these methods can help organizations overcome growth challenges.
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Start With An Alignment Day
- Do run an alignment day with all client-facing staff and leadership to start Endless Customers.
- Bring everyone together so they get the same education, buy-in, and understanding of the why.
Use A Two-Part Full-Day Format
- Structure alignment day as a full-day session: training in the morning, planning in the afternoon.
- Include client-facing people for training and leadership/marketers for the planning session.
Teach The Big Five And Crowdsource Topics
- Teach the big five buying topics and have mixed teams brainstorm buyer fears, questions, and topics.
- Make groups share outputs so everyone contributes content ideas and perspectives.