The Business of Cold Therapy | The Iceman, Wim Hof

Wim Hof has a message for each of us: “You can literally do the impossible. You can overcome disease, improve your mental health and physical performance, and even control your physiology so you can thrive in freezing temperatures.” With The Wim Hof Method, this trailblazer of human potential shares a method that anyone can use—not just extreme athletes or spiritual masters—to supercharge your capacity for strength, health, and happiness.

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