Secrets To Scaling Your Ecommerce Brand Ep 626: The 4-Part Formula for Scaling TikTok Shop Ads the Right Way
Scaling TikTok Shop ads isn’t about increasing ad spend and hoping for results. It’s about strategy, execution, and timing.
In this episode, I walk through the four phases of scaling TikTok Shop ads using a proven structure.
This approach ensures that every ad dollar is working for you, not against you.
By the end of this episode, you’ll understand:
- How to launch Product Shopping Ads (PSAs) to get immediate traction
- The role of Video Shopping Ads (VSAs) in driving visibility and conversions
- When and how to use Cost Caps and Target ROAS to push volume while staying profitable
- The power of GMV Max Campaigns, TikTok’s answer to Advantage+ and PMax
If you're serious about growing on TikTok Shop, this is the framework to follow.
Key Takeaways:
- Scaling TikTok Shop ads isn’t about spending more—it’s about structure. If your campaigns aren’t set up correctly, you’re just burning cash.
- Start with Product Shopping Ads (PSAs) to capture demand. These work like Google Shopping ads inside TikTok Shop and are the best way to gain traction early.
- Layer in Video Shopping Ads (VSAs) to increase visibility. Creator-driven video ads help buyers see your product everywhere, building demand.
- Use Max Delivery first, then test Cost Cap and Target ROAS. Focus on pushing volume before optimizing for profitability.
- GMV Max campaigns are for serious scaling. Once you have strong traction, this is TikTok’s version of Meta’s Advantage+ or Google’s PMax, designed for brands ready to scale big.
Growth Plan: www.upgrowthcommerce.com/grow
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