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In Practise Interviews
Google & Travel Value Chain Structure
Apr 23, 2020
Former Head of Google Travel Vertical Search discusses the impact of the pandemic on the travel industry, power dynamics between online travel agencies and hotels, evolution of Booking.com, and insights on SEM and marketing strategies in the digital age.
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Quick takeaways
- The COVID-19 pandemic caused a massive disruption in the travel industry, leading to job losses, economic setbacks, and challenges for countries heavily reliant on tourism.
- Adjustments in marketing strategies amid the crisis focus on performance marketing, distribution channels, and lower CPC costs to drive risk-free bookings and adapt to changing consumer behavior.
Deep dives
Unprecedented Impact of COVID-19 on the Travel Industry
The COVID-19 pandemic has caused an unprecedented disruption in the travel industry, with global impact. Airlines, cruise lines, and hotels have shut down operations, leading to a complete standstill in travel. Short-term projections indicate the loss of 75 million jobs and economic losses over 2 trillion dollars in the travel and tourism industry. Countries heavily dependent on tourism, such as Greece, Italy, France, Spain, and the US, will face significant economic challenges. The magnitude and speed at which the crisis unfolded is unlike anything experienced in the past, and recovery may take up to 24 months.
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Discover
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