In Practise Interviews Google & Travel Value Chain Structure
Apr 23, 2020
Former Head of Google Travel Vertical Search discusses the impact of the pandemic on the travel industry, power dynamics between online travel agencies and hotels, evolution of Booking.com, and insights on SEM and marketing strategies in the digital age.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Navigating the Travel Industry Amidst a Pandemic
03:13 • 9min
Power Dynamics and Adaptation in the Travel Industry
11:56 • 25min
Evolution and Success of a Travel Booking Platform
37:13 • 3min
Exploring SEM through Personal Experiences and the Shift in Marketing Strategy
40:12 • 5min
Navigating Organizational Changes and Distribution Strategies in the Digital Age
44:52 • 4min