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Google & Travel Value Chain Structure

In Practise Interviews

CHAPTER

Power Dynamics and Adaptation in the Travel Industry

The chapter explores the increasing power of online travel agencies (OTA's) in the travel industry, contrasting their adaptability to change with the struggle hotels face. It delves into the potential scenario of OTA's charging higher rates and the dependency of hotels on OTA's for distribution. The speaker also discusses Google's role in the travel ecosystem and the evolving dynamics of direct sales in different industries.

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