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CXOTalk: Leadership, AI, and the Digital Economy
"Moneyball" for Movies: Data and Analytics at Legendary Entertainment
Feb 15, 2018
44:06
The movie industry has adopted "moneyball" techniques, based on data and analytics, to drive box office success. Join CXOTalk host Michael Krigsman in conversation with analytics pioneer, Matthew Marolda, to explore how Legendary Entertainment uses analytics to drive box office success.
Matt Marolda is Chief Analytics Officer at Legendary Entertainment, where he started the company's Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company.
Matt Marolda is Chief Analytics Officer at Legendary Entertainment, where he started the company's Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company.
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