The Digital PR Podcast

#25 Importance of Brand Building with Stephen Kenwright

Feb 6, 2025
Stephen Kenwright, Director of Strategy and Digital Marketing at Ride Shotgun and co-founder of Rise at Seven, dives into the transformative world of brand building in digital PR. He discusses how brand identity influences SEO and consumer choices. Stephen emphasizes the need for adaptability in evolving digital marketing strategies and highlights essential tools for measuring brand performance. He also explores the shifting dynamics of search engines and the opportunities presented by emerging platforms like TikTok and ChatGPT, offering insights for brands to stay relevant.
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