In this episode of the Digital PR Podcast, Steve and Lou welcome Stephen Kenwright, the Director of Strategy and Digital Marketing at Ride Shotgun, a brand and creative agency. Stephen, who is also known for being the co-founder of Rise at Seven, shares his insights on the evolving landscape of digital PR and the critical role of brand building in this space. Join the conversation that challenges traditional PR practices as we know them!
00:00:00 - Introduction to Stephen Kenwright - Welcome Stephen Kenwright, Director of Strategy and Digital Marketing at Ride Shotgun, as he shares insights on brand building in digital PR.
00:02:00 - Understanding Brand in Digital PR - Stephen explains what brand means why it's crucial for SEO and digital PR professionals to focus on brand building.
00:05:30 - The Shift in Digital PR Strategies - Discussion on the evolving landscape of digital PR, emphasising the need for relevance and the challenges of link building in the current environment.
00:10:00 - Tools for Measuring Brand Impact - Stephen highlights essential tools for digital PR professionals, including brand trackers and audience insight tools, to measure brand performance effectively.
00:24:00 - The Future of Google and Search Engines - A deep dive into the changing dynamics of search engines, the impact of AI, and how brands can adapt to the evolving digital landscape.
Check out the full transcript here.
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About the Digital PR Podcast
Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.
To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.
The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.
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