Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka

David and Olesia discuss why you should build a database for your brand, company, product, service, offering & yourself.

Talking points include:

What is this database for?

Is this for search engines?

How does it help you understand your:

- own marketing positioning,

- Voice

- customers better.

Is this what users want instead of the SERP?