Driving Awareness, Direct to Fan Sales, and Principles of Digital Marketing with John Oszajca

John Oszajca, a former recording artist for Interscope and founder of Music Marketing Manifesto, joins us in today's episode. With an impressive track record in the music industry and a knack for entrepreneurial ventures, John has been a keynote speaker at global conferences and events. Known for revolutionizing the industry with his “direct to fan marketing” approach, he has helped myriad artists climb to dizzying heights on various sales charts and land Grammy nominations. 

In this captivating episode, John delves into how to harmonize your message with your music marketing and the principles of digital marketing. Combining his passion for music with a data-driven approach he shares how he’s making a significant impact on how independent musicians market their music.

Here’s what you’ll learn about: 

• The principles of digital marketing for the music industry and why it works so well

• Why digital marketing today is remarkably effective and what most musicians are missing out on with social media.

• The importance and the method of building a mailing list and selling products to fans

Deep dive into John’s ingenious approach and learn more about his music marketing strategies here: https://musicmarketingmanifesto.com/

Apply for Gold Artist Academy: 

https://masterclass.modernmusician.me/apply-success?utm_source=podcast