One job of a leader is to analyze risk appropriately, then make a decision on how to move forward. However, our perception of risk is not always rational. Your ability to discern the difference between perceived risk and real risk will make a difference. This episode deconstructs perceived risk to help you know the difference.

Show Notes:

Here's an article from The Decision Lab on Salience Bias.

Here is everything you need to know about Slug Lines.

This is Seth Godin's blog post, Feel Risky.

This is Peter Sims' book, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.

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