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In this episode, you're going to learn:

The difference between a story and a narrative
How to create a narrative to influence the buying committee
and where AI fits into the whole sales process.

Resources referenced:

Connect with Micahel Margolis on Linkedin
Visit storiedinc.com
Check out the book 10x Storied
Maven Course: Narrative Change

Connect with your hosts:

Connect with Luigi Prestinenzi on Linkedin
Connect with David Fastuca on Linkedin

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

#239: The Art of Influence: Reframing Narratives for Complex B2B Sales Success