Dr. Meghan Sak-Ocbina: How Dr. Megsi Built a Thriving Cash-Based PT Practice from the Ground Up

In this special rewind episode of the True Sports Physical Therapy Podcast, Dr. Yoni Rosenblatt sits down with one of the most unique and influential voices in the cash-based PT world, Dr. Meghan Sak-Ocbina, also known as Dr Megsi. As one of the most downloaded episodes to date, this conversation dives deep into the mindset, skill set, and systems required to build a modern, high-impact physical therapy practice, without the limitations of insurance.

Dr Sak-Ocbina brings a powerful blend of clinical experience, coaching background, and business savvy to her hybrid in-person and virtual practice. She shares how she transitioned from a competitive bodybuilding coach into a strength-based rehab expert, building a sustainable model that allows her to train athletes, treat patients, and scale her impact through virtual coaching and group programming. Her story is a blueprint for any clinician ready to escape the burnout of high-volume clinics and deliver high-quality care on their own terms.

Yoni and Meghan unpack key elements of success in the cash PT model, pricing with confidence, creating systems that scale, and carving out a niche that truly serves underserved populations, including postpartum women and high-level recreational athletes. She also dives into marketing strategies that actually work: building community through content, offering value on socials, and learning how to sell authentically without selling out.

Whether you’re a physical therapist, strength coach, or fitness professional looking to level up your impact, this conversation will leave you fired up and armed with actionable insight. From her approach to movement cueing and programming to her business-building mindset, Dr Sak-Ocbina’s story is proof that passion, communication, and education can reshape how care is delivered in the rehab world.

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