How understanding the nervous system can help you attract more dream clients with Laura Larios | Ep. 221
Dec 9, 2022
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Laura Larios, nervous system expert, discusses the impact of the nervous system on client acquisition and the importance of aligning marketing messaging with the desired client type. Additionally, she emphasizes the role of a regulated nervous system in attracting suitable clients and highlights its importance for long-term success in business.
Your marketing and communication can attract individuals who are in similar nervous system states, so it's important to consider the state of the nervous system when marketing and enrolling clients.
Aligning your programs with your own nervous system can lead to more innovation, creativity, and sustainable long-term success in your business.
Deep dives
Understanding the Impact of the Nervous System in Client Attraction
The podcast episode explores the concept of the nervous system and its role in client attraction. It highlights the importance of recognizing the state of the nervous system when marketing and enrolling clients. The speaker emphasizes that the way you market and communicate can attract individuals who are in similar nervous system states. For example, marketing with urgency can attract anxious individuals who constantly feel the need to take action. Conversely, marketing with too little information can attract individuals in a freeze state who struggle with decision-making. The episode emphasizes the importance of regulating your own nervous system to attract clients who are in a desired state and also suggests incorporating support to help clients rewire their own nervous systems for success.
Creating Programs Aligned with the Nervous System
The podcast episode points out the relevance of the nervous system in designing successful programs. It highlights the importance of considering your own nervous system and what aligns with it when creating programs. It notes that many entrepreneurs disconnect from their bodies and create programs based on external influences rather than their own nervous system and desires. The speaker suggests that aligning programs with your own nervous system can lead to more innovation, creativity, and sustainable long-term success. Additionally, it emphasizes the importance of increasing your capacity and that of your clients' nervous systems to handle stress and change for optimal results.
Using Nervous System Understanding in Client Intake and Discernment
The podcast episode discusses the use of nervous system understanding in client intake and discernment. It highlights the ability to read nonverbal cues and subtle signals to determine if a potential client is a good fit or if they can achieve success in a program. The episode stresses the importance of having a regulated nervous system to support the discernment process and suggests incorporating support from coaches or mentors who can help navigate the rewiring of clients' nervous systems. The speaker shares personal experience in effortlessly identifying potential clients who would be a good fit based on reading their nervous system cues. Overall, the episode encourages entrepreneurs to utilize nervous system understanding to attract ideal clients and create a more effective client intake process.
The state at which people are buying your program is also the state at which they are joining your program. Said another way, if your marketing has a high sense of urgency tied to it, you'll likely enroll anxious people into your program. In this episode, Nikki and nervous system expert Laura Larios discuss marketing, sales, and the nervous system so you can be armed with important information needed to help you build a business you're MADLY in love with! Click here to learn more about Laura. And if you haven't already - grab your copy of the Market Your Genius Book to help you get more dream clients and retain them. Head to nikkinash.co/book to order from your favorite retailer. Already have the book? Make sure you snag the free companion course at marketyourgeniusbook.com Here's how to work with me: Building your way to six figures? I have programming designed to help reach the $10k/mo+ milestone. Simply reach out to me on Instagram or LinkedIn for more information. If you're already at six or multiple six figures - I'd love to invite you to an upcoming Wealth Builder's Collective Open Forum where you can meet fellow women entrepreneurs, discuss timely business (or personal) topics and learn more about The Wealth Builder's Collective. Simply DM me "WBC" on Instagram or LinkedIn for more information.
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