The state at which people are buying your program is also the state at which they are joining your program. Said another way, if your marketing has a high sense of urgency tied to it, you'll likely enroll anxious people into your program. In this episode, Nikki and nervous system expert Laura Larios discuss marketing, sales, and the nervous system so you can be armed with important information needed to help you build a business you're MADLY in love with! Click here to learn more about Laura.  And if you haven't already - grab your copy of the Market Your Genius Book to help you get more dream clients and retain them. Head to nikkinash.co/book to order from your favorite retailer. Already have the book? Make sure you snag the free companion course at marketyourgeniusbook.com Here's how to work with me: Building your way to six figures? I have programming designed to help reach the $10k/mo+ milestone. Simply reach out to me on Instagram or LinkedIn for more information. If you're already at six or multiple six figures - I'd love to invite you to an upcoming Wealth Builder's Collective Open Forum where you can meet fellow women entrepreneurs, discuss timely business (or personal) topics and learn more about The Wealth Builder's Collective. Simply DM me "WBC" on Instagram or LinkedIn for more information.