In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related SMS marketing, and the impact of Apple's iOS 18 update on email marketing. He also shares some personal thoughts on board games and TV shows.

=================================================================

Best Moments:

(00:58) Election's impact on SMS marketing campaigns

(01:56) Statistics on spam text messages in October

(02:58) Apple's iOS 18 release and its impact on marketing

(04:42) Testing results on iPhone 15 users and email engagement

(06:28) Oprah's list of favorite things and retro board games

(07:24) Jay's thoughts on Scrabble rules

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.