Prosecco flavoured crisps? Eggnog chicken? Sticky toffee pudding trifle?
The innovation for novelty Christmas products seems endless, but is there the appetite?
Ruth Alexander lifts the lid on an industry churning out festive food hits, and flops, in the race for Christmas tastebuds.
She visits the Good Housekeeping Institute in London to take part in an opulent dessert testing event, deciding which puddings are the best on the shelves this year.
Eric Nummelin and Mike Vahabi from Hela Spice in Toronto, Canada, reveal the wacky inventions they have come up with for this year, and how inspiration can strike at any time.
A former buyer for a large European supermarket chain talks about how to “win” Christmas with headline-grabbing products, and what happens when shoppers try things once and don’t go back for more.
If you would like to get in touch with the show, please email: thefoodchain@bbc.co.uk
Presenter: Ruth Alexander
Producer: Hannah Bewley
(Image: Colourful Christmas treats and biscuits. Credit: Getty Images/BBC)