181: Convert Instagram Followers into Paying Customers with Brock Johnson - 7FL

What if the reason your Instagram isn’t growing isn’t the algorithm, but your strategy?

Brock Johnson has helped over 50,000 entrepreneurs grow on Instagram, and in this episode, he breaks down why most people struggle to make progress. It’s not about chasing the latest reel trend or stressing over every update—it’s about focusing on what actually drives growth and conversions.

We dig into the three-step growth formula that works across all platforms, why DMs are Instagram’s most powerful (and underused) sales tool, and how to use “trial reels” to test content without spamming your audience. Brock also shares why follower count is becoming less important and what the shift toward AI and short-form video means for the future of social media.

If you’re a business owner who’s tired of burning time and energy on social with no results, this episode will give you the blueprint for building an audience that actually buys.

Tune in to learn how to cut through the noise and turn your Instagram into a sales engine.

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This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top!

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Key Takeaways:

• 00:00:00 Intro

• 00:01:26 The biggest mistake entrepreneurs are making on Instagram

• 00:03:59 Is Instagram the best platform?

• 00:07:36 Conversion paths on Instagram 

• 00:12:48 Getting penalized for using third-party tools 

• 00:16:56 Does Instagram favor creators or business owners?

• 00:22:02 Brock’s top Instagram tips 

• 00:28:01 Crafting the perfect hook 

• 00:33:32 Defining your target audience

• 00:35:59 Instagram stories and their role in engagement 

• 00:43:59 How Instagram changed over the last 2 years

• 00:46:48 Instagram in the next 2 years

• 00:48:55 Impact of AI on content creation 

• 00:56:36 Instagram tips for beginners 

• 01:01:16 Outro

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Additional Resources:

🔹 Brock on Instagram: https://www.instagram.com/brock11johnson/

 

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Beyond A Million is a business podcast that reveals the scaling secrets of 8, 9, and 10-figure entrepreneurs. Every week, we share an exclusive behind-the-scenes look at the best business growth strategies that work. 

If you're an entrepreneur or business professional who's looking to level up & continue to scale far beyond the million-dollar mark, this podcast is for YOU!

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