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Business Made Simple Podcast
#134: How to Tell Your Story Without Playing the Hero (REPLAY)
Jul 24, 2023
23:57
Snipd AI
Learn how to tell your story without playing the hero in this replay of a top episode. The importance of storytelling in business and overcoming hardships are discussed. Craftsmanship, regret, and the value of taking time are explored. Discover how to sell your product through compelling storytelling. Craft a story with empathy and authority to connect with customers.
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Quick takeaways
- Demonstrating empathy and showcasing competency are essential elements in effectively telling your business story.
- Eddie Zingelman's story positions him as a guide who helps customers avoid regretful furniture purchases.
Deep dives
The Power of Telling Your Story
Telling your story in business can be a powerful tool to connect with customers and grow your business. Eddie Zingelman, the owner of Tennessee Woodworks, shares his inspiring story of overcoming challenges as a visually impaired woodworker. Eddie's furniture is crafted with care, sourced locally, and made with attention to detail due to his limited sight, offering customers a unique and high-quality product. By emphasizing empathy for customers and showcasing his expertise and competency, Eddie effectively positions himself as a guide rather than the hero, inviting customers into the story and creating a sense of authority.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode