Two by Two
Going out of India is easier than going out in India
Mar 17, 2025
In this discussion, Shreyas Srinivasan, former Chief Product Officer at Paytm and founder of District, and Sudhir Syal, former CEO of Bookmyshow Indonesia and Middle East, delve into why Indians favor attending live events abroad over local options. They explore cultural shifts and logistical challenges in India's event scene versus international norms. The duo also tackles the shifting financial power in the music industry and highlights the myriad reasons behind this trend, showcasing a fascinating contrast between local experiences and those abroad.
01:08:27
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Quick takeaways
- Many Indians prefer attending international events over local ones due to perceived better organization and convenience.
- The challenges faced by India's event infrastructure, such as high taxation and inadequate facilities, hinder the profitability of local promoters.
Deep dives
Demand for Events Abroad
Many Indians are opting to travel abroad for live events even when similar options exist domestically. Popular examples include attending concerts by international artists like Coldplay, Dua Lipa, and Ed Sheeran outside India, despite these artists also performing within the country. Additionally, attendees are choosing to participate in half marathons held abroad rather than within India, highlighting a trend towards prioritizing the experience over convenience. This choice raises questions about consumer behavior, particularly regarding whether this signifies a shift in how Indians value event attendance.
