Newsletter Operator How To Build a $10M+ Per Year Community
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Jun 26, 2025 Jordan DiPietro, former CEO of Hampton and now a newsletter writer and coach, shares insights on building successful community-driven businesses. He discusses effective marketing strategies like social proof and FOMO that help attract new members. The power of content marketing and personal finance discussions in community engagement is highlighted. DiPietro emphasizes the importance of in-person connections and balancing exclusivity with growth. He also reflects on his transition towards coaching and the authenticity needed in content creation.
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Power of Social Proof in Sales
- Social proof and FOMO drove people to buy community membership.
- Showing recent member profiles similar to prospects increased urgency to join.
Qualify Members Rigorously
- Use a thorough application process to qualify members by relevant business and personal criteria.
- Conduct interviews focusing on fit and contribution, then finalize admission carefully.
Unique Content Drives Lead Gen
- Content marketing with unique, member-specific stories and data entices high-value leads.
- Novel data reports on member behaviors create exclusive, compelling lead magnets.