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Beyond the Inbox
Chris Orzechowski from The Email Copywriter: A Masterclass In Ecommerce Email Copywriting
Aug 22, 2023
Renowned email copywriter Chris Orzechowski discusses the importance of storytelling in emails, writing compelling subject lines, and the role of AI in email marketing. He shares insights on key email marketing metrics and the future of AI in e-commerce.
32:08
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Quick takeaways
- Building personal relationships through compelling subject lines and engaging narratives differentiates brands and creates a bond with their audience.
- Focusing on fundamentals like a well-planned promo calendar and life cycle automations leads to higher earning per subscriber and maximizes marketing efforts.
Deep dives
The Power of Storytelling in Email Marketing
Renowned email copywriter Chris Wozakowski shares insights on the importance of storytelling in email marketing. By building personal relationships with subscribers through compelling subject lines and engaging narratives, brands can differentiate themselves and create a bond with their audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode