Metrics That Matter in Email Marketing

In this episode, Sam interviews Chris Orzechowski, a renowned email copywriter and expert in ecommerce email marketing. They discuss the importance of storytelling in emails, how to write compelling subject lines, and the role of AI in email marketing. Chris shares his insights on metrics that matter and why earning per subscriber is a key metric to focus on. Tune in to learn how to create standout emails that build human-to-human connections and drive sales.

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