The Animalz Content Marketing Podcast

Kate Pluth on Scaling Content at Dropbox With AI and Taste

25 snips
Aug 19, 2025
Kate Pluth, Director of Content Strategy at Qualtrics and former Head of Content Strategy at Dropbox, shares her expertise on optimizing content creation in SaaS companies. She reveals how agile, cross-functional teams streamline workflow and the role of AI in boosting productivity. Kate discusses creating a database-driven content calendar that tripled output without extra costs, maintaining brand voice amidst rapid changes, and leveraging automation to give creative teams more focus on impactful work.
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INSIGHT

Agile Pods Replace Waterfall Content

  • Kate moved Dropbox from waterfall to agile content with specialized pods and rolling insights.
  • Different content rhythms require distinct operational approaches to stay fast and adaptable.
ADVICE

Staff Pods With Cross-Functional Roles

  • Staff each pod with a strategist or program manager, a producer, plus writers, designers, and video.
  • Give pods the right mix of skills so they can ideate, produce, and deliver without constant handoffs.
ADVICE

Measure Delivery And Engagement

  • Measure both delivery (volume/velocity) and audience engagement, not just output.
  • Use engagement metrics to judge if content truly works inside integrated campaigns.
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