Kiss My Aesthetic Podcast 237. Building Buzz: Luxury Public Relations with Suzanne Droese
Oct 21, 2025
46:00
What happens when PR meets packaging and design? Suzanne Droese spills dives into the key points behind brag-worthy launches, why women have the ultimate business superpower, and how luxury is so much more than just a high price tag. Her and Michelle discuss into how to nail first impressions, land that coveted press mention, and why sweating the small stuff makes your brand unforgettable. Ready to be the buzz everyone's talking about? Press play!
Suzanne Droese is a seasoned PR powerhouse with over 20 years of experience building influential connections between brands and the media. As principal of Droese Public Relations, she leads strategic partnerships and communications for a portfolio of iconic clients including Casa Dragones Tequila, Lucchese Bootmaker, Auberge Resorts Collection, and Gucci. Recognised by Forbes as one of America's Best PR Agencies and The PR Net's Top 100, DPR thrives under Suzanne's leadership and her signature blend of style, precision, and media savvy. She also co-founded Estate Five Media, a leading talent management agency bridging top creators with global brands, and continues to champion women in business through public speaking and advocacy. ------------------------ In today's episode, we cover the following:
- The superpowers of women in PR and business
- Client relationships and the discovery process
- Suzanne's Avenue 8 Cocktails case study on the PR side
- Managing client expectations
- What PR is vs. what people think it is
- How has PR changed over the years and where it's headed
- What clients should know before engaging with PR agencies
- The lack of common culture
- What luxury means and changing the definition of luxury branding
- Balancing agency culture and personal branding
- Knowing your 'why' before meeting a PR team
- The politics inside of the PR world
- Check out MKWCC's case study on Avenue 8 Cocktails
- Episode 235: Concierge Branding & Community Branding with FRG Real Estate
- Episode 163: Bumble's Rebranding Fail and Other Marketing Flubs