Starter Story I Made $30M With My Side Project | Starter Story
Nov 2, 2025
Kevin Espiritu, founder of Epic Gardening, shares how he transformed his passion into a $30M business after numerous failed attempts at different hobbies. He discusses the power of curiosity and how personal loss spurred him to create a unique gardening brand. Kevin also reveals his rapid transition into e-commerce, hitting sales in just two weeks with a simple Shopify store. He candidly addresses the daily grind of running a successful business and emphasizes the importance of immediate action for aspiring entrepreneurs.
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Hobby Became A Career
- Kevin started gardening as a hobby in 2013 to get off the computer and fell in love with shaping plants.
- He registered a blog expecting a hobby but began building content and audience full-time.
Personal Loss Shaped Independence
- Kevin grew up in San Diego, loved science, and lost his father at 13 which increased his independence.
- That independence led him to try many hobbies and ignore others' expectations.
Curiosity Powers Long-Term Advantage
- Curiosity drove Kevin to dig into many topics and later apply that knowledge to business.
- He believes deep curiosity creates unexpected advantages over time.