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The podcast covers topics such as the US Open's unpredictable women's field, the August jobs report, sponsorship and partnerships with American Express, the physical toll on athletes at the US Open, the growth of name, image and likeness in college sports, and the impact of the jobs market on financial markets.
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Quick takeaways
- College tennis players have struggled to capitalize on name, image, and likeness (NIL) opportunities compared to football and basketball players in college sports.
- The landscape of NIL deals in college sports is rapidly evolving and characterized as the 'wild, wild west.', creating a dynamic and uncertain environment.
Deep dives
College tennis players not cashing in on NIL deals like football and basketball players
Since the Supreme Court ruling on name, image, and likeness (NIL) in June 2021, college athletes have been able to benefit from their own brand. However, data from Open Doors shows that college tennis players are not earning significant amounts from NIL deals compared to football and basketball players. Football and basketball account for approximately 90% of earnings, with football athletes making up about 70% and basketball athletes making up about 20%. The remaining 10% is divided among other sports such as lacrosse, soccer, and women's basketball. Tennis players make up a very small percentage of NIL earnings in college sports.
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