This chapter discusses the importance of sponsorships and partnerships for brands like American Express, focusing on their 30-year involvement in the US Open and the value it brings in building relationships with customers. The speakers also share their personal experiences as American Express card members and how the brand's benefits have been valuable, especially during the pandemic.
Bloomberg News Economics Editor Molly Smith shares the details of her story US Open Ushers in a Women’s Field More Unpredictable Than Ever. Amy Glaser, Senior Vice President at Adecco, discusses the August jobs report and employment trends. Shiz Suzuki, Vice President of Global Brand Sponsorships & Experiential Marketing at American Express, talks about experiences available to card members at the US Open. Dr. Rock Positano, Director and Founder of the Joe DiMaggio Heel Pain Center, discusses the physical toll on athletes competing at the US Open. Richard Kent, Legal Counsel and Marketing Consultant at SANIL, explains how name, image and likeness is growing in college sports. And we Drive to the Close with David Dietze, Senior Portfolio Strategist at Peapack Private Wealth Management.
Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
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