

Keynote Saturday: How to Overcome the Fear of Negative Feedback
12 snips Jul 29, 2023
This keynote delves into facing the fear of negative feedback, highlighting the vital role of self-esteem and empathy. It discusses the need for authentic relationships in leadership and how intuition plays a key role in hiring. The concept of 'day trading attention' is explored, emphasizing effective marketing strategies in the digital age. As technology evolves, the importance of a human touch alongside AI is underlined, ensuring we navigate the complexities of business with genuine understanding and connection.
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Day Trading Attention
- Communicate your value proposition effectively, regardless of your field.
- Identify where people's attention is and tailor your message accordingly.
Underpriced Attention on Facebook
- Facebook offers significantly underpriced attention compared to traditional media.
- This presents a huge opportunity for businesses to reach a wider audience cost-effectively.
Identify Emerging Channels
- Find emerging, underpriced marketing channels that others are neglecting.
- Don't be afraid to experiment and take risks, especially if others are hesitant.