The global games market is becoming ever more competitive, with increasing numbers of developers, publishers, and games all vying for attention.

In such challenging market conditions, how can game creators make sure that their hard work and creativity is supported by a robust launch strategy? To answer this question and more, the PocketGamer.biz team spoke with Jen Lui, Senior Product Manager at Google, who leads Google’s advertising solutions for games.

“What’s the saying - you only get one chance to make a first impression?” Lui said. “The same can be said for mobile game launches, particularly today. With mobile phones, everyone’s a gamer, pretty much anyone can play any game anywhere, and switching costs are pretty low - if you don’t like one game, you can move onto the next one just like that.

“Because you only get that one chance, it’s critical to have a strong launch strategy to set up your game for success and get a headstart towards driving installs and revenue within the first week or month after game launch.”

Google is on the case, with a whole range of solutions for studios - at every stage of development, to maximise the return on their investment and ensure their game has the best chance to make that vital first impression.

Tune in now to learn how your next game could benefit.