In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement with CRM data to help marketers attribute content ROI and make smarter decisions across the buyer’s journey. They discuss the evolving role of content in B2B sales, the challenges of content attribution, and why content teams must lead internal conversations to prove their impact on pipeline and revenue. Tune in for practical insights on optimizing content experience, sales-marketing alignment, and balancing data with creativity in today’s fast-changing landscape.

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Useful Links:

Tom on LinkedIn: https://www.linkedin.com/in/edoty/

Website: https://www.demand-genius.com/

Does every marketing channel *actually* suck right now?

Every marketing channel sucks right now

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► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

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Tom Rudnai on Why Revenue Impact is More Important Than Ever