Think Twice Before Launching B2C: How Satish Movva’s B2B Strategy Skyrocketed His Award-Winning Wearable Tech

One of the biggest hurdles an innovator faces is the quest to prove you have a solid product-market fit. (Especially because many innovators fall prey to their own assumptions that their innovation will be loved by the masses, without pausing to get the masses’ thoughts first.) This quest is closely tied to another huge hurdle: getting traction in the early stages. In the vast majority of cases, the early adopters, or first users of your innovation, will be quite different than your mainstream users down the road. And it’s absolutely critical to address this as early as possible. On today’s episode, CarePredict Founder and CEO Satish Movva tells us about his savvy early adoption strategy. It’s clear that this early strategy led to the success of his multi-award-winning wearable device, which he developed to help care for his elderly parents. Satish shares: His early adoption strategy of testing his device in the smaller, more controllable environments of senior living centers vs. trying to scale too quickly with a commercial model That a B2B early adoption strategy doesn’t mean you can’t go B2C later — but it will help give you invaluable insights to iterate your innovation before your mainstream launch How the mindset of jumping straight to the B2C market is one of the biggest reasons that innovators never get off the ground Some of the key game-changers and differentiators of his device, like being the first wearable on the market to be able to track arm gestures   Guest Bio Satish Movva is the Founder and CEO of CarePredict, a wearable device that helps to predict serious health issues in seniors before they happen. CarePredict has earned several awards and accolades, including earning a spot in the Digital Health 150 and being named as an Honoree for Wearable Technology Developed Just for Seniors at the CES 2020 Innovation Awards. Satish has spent nearly three decades working in healthcare tech, holding positions with companies ranging from large provider and physician corporations to household names like IBM. To learn more, visit www.carepredict.com or connect with him on LinkedIn.