Idea to Startup

How to Run Customer Interviews with AI (Part 1)

5 snips
Sep 3, 2025
Discover how AI can transform customer interviews into a more efficient and insightful experience. The discussion highlights overcoming common challenges like accountability and effective outreach. Uncover the concept of 'whisper ideas' to spark genuine founder-customer dialogue. Learn how tools like granola.ai can enhance interview recording and insight synthesis. Plus, get tips on navigating the uncomfortable aspects of interviews to achieve meaningful feedback.
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INSIGHT

Fear Of Criticism Kills Validation

  • Humans instinctively avoid criticism, which kills creativity and validation.
  • Treat your idea like a patient on an operating table to separate identity from feedback.
ADVICE

Use AI To Amplify, Not Replace Interviews

  • Don’t run interviews only with AI models pretending to be customers.
  • Use AI to accelerate interviews, not to avoid real uncomfortable feedback.
INSIGHT

Worth Your Time To Solve Equation

  • The early startup job is to find a customer with a problem worth your time to solve.
  • That requires both willingness to overpay and asymmetric knowledge about the customer.
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