Raj Shamani's Figuring Out Smartphone Industry, Android Vs Apple, Make In India & Virat Kohli | Ft IQOO CEO | FO145 Raj Shamani
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In today’s episode of Figuring Out, we have Nipun Marya in conversation with Raj Shamani. He is the CEO and the driving force behind IQOO, one of the fastest-growing mobile companies. This brilliant mind is known for disrupting the segment of the smartphone industry in India. He has led brands like VIVO, Samsung, and LAVA and the insights he carries about the smartphone industry will blow your mind. Throughout his journey, he has worked with some of your favorite celebrities to run various ad campaigns.
Today’s podcast will amaze you with new insights on the smartphone industry in India, and how this industry has grown through the years. From talking about what makes a ‘Business’ a ‘Brand’ to why Android consumers keep switching phones, why phones hang so often, what should people actually look for while buying a phone, why suddenly smartphones are manufactured in India and so many more questions like these. We also discussed what made brands like LAVA, Micromax, and Intex disappear, and his experience working with giant companies like TATA in India and Samsung in Korea.
Towards the end of this episode, he shared his experience working with popular celebrities like Mr.Perfectionist Amir Khan, Virat Kohli, Janhavi Kapoor and one thing that he found the most mesmerizing about them. We ended the episode with what unique innovations can we expect in the mobile industry in the next few years. If you are a Tech- Lover then this episode will surely keep you hooked. Till the next episode don’t forget to subscribe to our channel if you haven’t already, because we post new episodes every Wednesday and Saturday.
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Timestamps:
00:00 - Introduction
03:04 - Brand building in smartphone
07:55 - What should you look for before buying a smartphone?
10:47 - Why does the phone get hang?
12:33 - Smartphone manufacturing in India
16:40 - Why did Google fail in the hardware business?
18:46 - Google pixel phone
19:13 - Android vs IOS users
22:09 - What happened to Micromax & Lava?
24:26 - Tata vs Samsung
28:00 - Is it India’s time now?
30:44 - 4 stages of reading
33:48 - Mindset book
35:18 - IQOO phones
41:55 - Experience working with Aamir Khan
46:54 - Experience working with Virat Kohli
50:27 - Brand campaigns with Celebrities
55:34 - Top 3 trusted celebrities of India
56:58 - Next big thing in smartphone industry
59:21 - Conclusion
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