Everyone has questioned who they are and what their purpose is at one point or another, but very few of us have left our spouse and four children behind to head West and go look for some answers.

But then not many of us are comparable to Werner Erhard, developer of Erhard Seminar Training (EST), later Landmark Forum.

“What motivated me was to discover something that actually made a difference. And for a long time it was about performance. And then it morphed from performance into who am I really? What is it to be really, and just the sense that there was something well beyond what was available to me.”

In this episode of Into The Magic Shop, Werner shares what drives his desire for self-development and his passion for helping others with their own journeys, through the creation of EST.

“It's a fact that we get into this groove over time. Now, some people have a very successful groove. And others of us have either a less than successful or even a disastrous groove. That's not who anybody is really. And the work that I've been able to develop allows people to complete that aspect of themselves by owning it.”

So just how do you transform yourself? And is it possible for anyone to get to simply being? These are the questions Jim and Werner explore in this incredibly illuminating episode. So if you want to be free to be and free to act, instead of being burdened by the reality in which you live, download and listen today.

On today’s podcast:

The origin of EST
Looking to discover rather than know
Why EST has expanded into corporate training
What ruthless compassion really is

787: Procurement 6 | March 21st, 2025